Rolemance is a web-based interactive role play service that helps spice up relationships on a sensual level. A typical Rolemance may last from one to multiple days wherein each partner in the relationship takes on a persona of a character such as a secret agent; boss and secretary; teacher and student; two people stranded on a desert island; etc
The brand name “Rolemance” is a combination of “Role Play” & “Romance”, which are the two elements that we combine to create a flirtatious and enriching experience for our members.
Rolemance.com aspires to deliver the relationship fulfillment of an eHarmony.com combined with the easy entertainment shopping experience of Netflix.com. Visitors to our site can easily sign-up and begin shopping and participating in these sensual entertaining role plays with their partners within minutes of discovering the service.
They are educated, open-minded site visitors (ages 23 to 45)
They are both male and female, dating or married for a few months to a few years.
They do not visit adult content sites (like pornography) and we are STRONGLY trying to avoid the colors and cheap feel of adult content web sites.
They are comfortable with online shopping
They are comfortable doing online research and googling things.
They are attracted to very clean, comfortable, Web 2.0 professional sites like twitter, facebook, eharmony, news sites.
They are very familiar with text messaging and mobile communication
They are playful
They are adventurous
They are willing to take risks
They are comfortable trying new things
They are curious about and want to improve the passion in their relationship
We would like the logo to imply that we are a safe yet innovative consumer brand that is easy to use and trustworthy
Logo should be unisex since we are appealing to both male and female
Logo should spark excitement and sensuality
Logo must include an icon that can be displayed in a squarish format with or without the name Rolemance. Or the icon can be a subsection of the word art.
The icon or word art must be able to be formatted into a 16x16 web browser favicon.ico so the icon can be recognizable as Rolemance in a web browser tab
The logo will be used in the header of the web site and should be fairly horizontal in nature.
The logo must be able to be printed on t-shirts
The logo must look good on a white background and on a gradient background
We are seeking a logo that isn’t very busy.
We will be making t-shirts, stickers, physical patches and other marketing materials so the logo needs to be something that prints real well.
The files we will require are:
Print file format - .ai CS5 or lower (CMYK)
Web file format - .ai CS5 or lower (RGB)