We are planning a startup specializing in costume jewelry for women, to be located in a small (6-8 square meters) in a shopping mall. This will be our first venture after long years of office work:). Hopefully, this will grow into a trading network.
Tagline (motto): Just for you ('Только для тебя' in Russian)
Our target customers: women 23+ (~ up to 45), living in Moscow, working in offices of commercial firms, modern, active, having some experience in costume jewelry. These women worked a lot, have achieved some family & career statuses, gave a lot to others, and wish to devote some time to themselves, find their own interests and new image, a sort of 'start a new life'. We think that the uncommon costume jewelry is a good and very easy way for these women to 'try on' some new images, and may become a little step towards this 'new life'. Russian women are traditionally used to precious metal 'real' jewelry (gold, diamonds, etc.), however the costume jewelry is a much more affordable, informal and creative way to set up a new look as often as one wishes
Product characteristics: bijouterie (rings, earrings, necklaces, beads, bracelets, etc.) of good quality & uncommon design, average price level, mostly natural materials (glass, crystal, silver, metal, wood, etc.), for wearing at office and after
The message we want to send to our customers: we carefully select the most interesting & rare items for our shop so that these things accentuate your individuality, make you feel unique and put an inimitable accent to your image