Wholesome Media - http://wholesomemedia.wordpress.com (blog for the business)
Wholesome Media is a business created to help spread the message of a sustainable future. It provides consulting to sustainability businesses as well as working on larger scale projects for positive social change - for example Bushfire Connect (http://bushfireconnect.org).
The goal is to present Wholesome Media as an earthy, conscious and connected entity - working in a carbon neutral, peer-to-peer exchanged future, where industrial empires and mega moguls have fallen by the wayside of people-powered liberation from the shackles of consumption and capitalist delusion. Hehe... that was fun!
Eco-friendly business people and government folks who want to work with professionals.
The audience are working in government departments or small to medium sized business.
They expect efficient and effective services so the brand needs to say that.
The logo needs to be simple, clear, legible, with a touch of rustic/organic.
I'm after a logo that contains the words Wholesome Media.
I would like something eye catching, unique, with good vibrations.
I'd like some kind of symbol to be integrated either in, or next to, the logo. Perhaps play around with the W and the M. I'm thinking some kind of reflection, as above, so below. Perhaps roots + branches.
This will require the words to be on two lines.. and that's ok. If you have another idea, by all means try it out.
I'd like the colours to be along the lines of grey and olive, or deep burgundy and rust orange. That range of tone... muted, natural.
The logo should work in black and white as well.
The font needs to be friendly. This is about people... not accounting.