Goal: To design a new logo for TLI Software's new Mobile site; TLI Mobile. The logo needs to convey a sense of cutting edge technology and excitement.
Background: TLI has been in the Web Application business for 6 years and has built CMS and eCommerce web sites for 100's of clients in North America. We have recently moved into the Mobile space with applications built on iPhone, Android and BlackBerry. Our recent successes in the Mobile space have been in the Retail and Publishing arenas but are looking for a more generic theme for the logo.
In addition to developing Mobile Applications, we are consulting with clients on how to best leverage the mobile space.
One of the keys to our success have been our ability to rapidly prototype applications.
We sell our applications to businesses in North America to both SMB and large enterprise. Our service is exciting for clients that are working in sometimes less then exciting industries and we would like to reflect that excitement. At the same time, large and small business alike want to know they are working with a company that brings a professional demeanor to the table.
We are looking for a simple, clean design that conveys confidence and professionalism. We would prefer to avoid Logo's that are busy or try to implement too many aspects.