Come Johan Kadar ha cominciato il suo viaggio per il design di logo
ActiveCooking is a rebranding of Aptit Stockholm, today it´s one location in Stockholm but we are now going to internationalize the concept and open up in 15 European cities and the US.
ActiveCooking is a great way to build greater relationships to your customers, teambuilding activities with your staff or just have a great time with friends. Instead of going to a fancy restaurant you come to ActiveCooking and cook a seven course meal together with coaching from a star chef. All the chefs working at ActiveCooking are star chefs with experience from several restaurants with stars from The Michelin Guide. ActiveCooking is very exclusive and only work with the finest raw materials and the best wines. It’s not a cooking class, it’s an experience, people come to meet, learn to know each other, have fun and eat great food, of course they learn on the way but it’s not the main purpose. Groups of 8-70peaple join an ActiveCooking evening. All customers are always overwhelmed after an evening and its among the best food they ever had, and they made it themselves.
Please look at http://www.aptitstockholm.se to get the feeling and more info, photographs, movies etc. Its translatable by google in the menu.
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CEOs, sales directors, HR managers, event companies, managers. A small part is food interested people but less that 5% since prices are quite high for private persons.
Since ActiveCooking don’t say much of what we do and it’s a quite unknown concept, we want a logo that might explain more what we do and work with bylines. Today we have a wineglass with an integrated fork, but that makes it a bit too much of an ordinary restaurant.
Example of a byline we will use:
“An extraordinary cooking and food experience”
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