We are 3 old geezers with electrical industry background. Unexpectedly cold weather last winter burst many domestic water pipes, leading to horror for dwellers, loss and hassle. It was a big unexpected cost to the Insurance Industry. We felt that selling a dedicated product, from which we may branch out later into other 'solutions', was a good idea. We founded VRAXO ltd - no significance, just, we think, a memorable name, and got the sales rights for Nelson Easy Heat products of which Iceguard is the main product for us. So we are unknown as a company in the industry, we want something stronger than appears on the Nelson websites.
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1. Eventually nervous householders who will not wish to repeat the horror of having a pipe burst - flooding the house, destroying furniture, fittings, even the wiring. 2. Insurance companies may be persuaded to give an insurace charge break if Iceguard is fitted. 3. Initially we plan to sell to and through registered electricians only, so they are the 3rd part of the target market.
We have registered vraxo.com and will attempt to sell and book orders mainly over the web.
A good creative logo. Striking. Memorable. A reasonable fit with the product and application - not a picture of a tap (the European term) or faucet (US/Canada). Nor Christmassy. Not fussy. Simple. The Nelson material attached is therefore NOT an illustration of what we are looking for.
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