The project exploits the efficiency gained from using the same set of trucks to haul both timber products and aluminum products. Previously each industry used its own trucks to haul their own product with the trucks being empty for 50% of the time i.e. on the return empty leg.
Inyosi is the Zulu word for honey bee. The choice of name is aimed at emphasizing the benefits of 'cross pollination' realizing significant 'fruit' when the two industrie's work together.
Tipi di logo da sperimentare
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The Inyosi logo MUST be recognizable as a Crickmay project, hence the choice of colours (bee colours + Crickmay colours)
The truck colour scheme will vary so don't give any weight to colours in the pictures attached.
Most importantly the logo will also be manufactured to be stuck on the doors of the trucks hauling the two products so needs to look good and be recognizable at speed.
Somewhere on the logo that will be used on the truck doors (can be small as this will only be read when truck is stationary) should be the contact details of Crickmay i.e. http://www.crickmay.net and tel: 033 343 1007
target audience is middle aged, typically male and either farmers or truckers.
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