The Massage Effect’s customers are white single or married men and woman between the ages of 30 and 60, who are professionals with a BA or higher, making 50K or more a year, with vacation homes in Aspen or Basalt (both very affluent areas), or living permanently in these towns, who value beauty, the arts, and put their health and wellness in high priority. They enjoy outdoor activities like skiing, hiking and fly fishing, and enjoy “restorative” activities like yoga and pilates. They want bodywork in order to decrease stress, recover from sports injuries, or maintain a regular healthy balanced life.
Please do not make this logo too feminine, or spa-like. No pinks, flowers, purples, etc. I don't want to scare away the men.
The name "The Massage Effect" came from a play on the term "The Ripple Effect" or "The butterfly Effect." It is a term I came up with to describe how one massage can trigger or set in motion so many wonderful things/benefits/feelings.
I think the use of hands in a Massage logo is way overplayed and kinda hokey. So, no hands please.