Please keep it very elegant and simple. Something where the symbol can be used and easily recognized. We plan to use it on many mediums, also including our linens, online ads, print ads.
The target market is corporate travelers aged 25-45, split in gender. Targeting urban Canadians primarily, Americans secondarily, Europeans third.
Target audience appreciates quality design and looks for hotels that are more one of a kind. University Educated
Value luxury at a great price, not being gauged on price for a quality stay
It will be a hotel with a mix of standard rooms and full 2 bedroom suites.
The logo should convey a modern feel, a stylish hotel,
I have uploaded a file that is an initial rendering, NOT the final product, but to give an idea of the direction of the design of the hotel.