The logo goes on my personal website (retoleder.com, in German) where I communicate my profile, experience, strenghts, education and expert knowledge, which is corporate communication, digital marketing and strategy.
The logo should contain an icon which visualizes the above described expert knowledge. Logos with only my initials should be avoided (RL), the full name must stand in it.
I will not use the logo on print material, web only.
The logo should be in business colors (name), but have a modern look including the icon, which can be in brighter colors, see color specs.