Contest concluso

Logo for Youth Charity's new Nationwide Programme: The Challenge

Jonpayates necessitava di un nuovo design di logo e ha lanciato un contest su 99designs.

È stato scelto un vincitore tra 303 design presentati da 67 designer.

303
proposte
67
designer
1
vincitore

Come Jonpayates ha cominciato il suo viaggio per il design di logo

Riassunto

We are launching a new programme called 'The Challenge' aimed at 16 year olds which we intend to grow to reach 100,000 young people per year over the coming years. The programme challenges young people to push themselves, discover their talents and, in doing so, make a difference in their local community. We will start promoting the programme next month and so we need a logo that will appeal to young people today but also in the future. Can you help?

Nome azienda

The Challenge

Che cosa ti ispira e qual è la visione del design della tua attività?

Our new programme, The Challenge puts teams of diverse 16/17 year olds through a one year training and community service scheme starting with a three week summer camp and then 50 hours of social action to tackle local civic and youth-related issues. Ultimately the aim is for alumni to get more deeply involved serving with community organisations and youth work who current suffer a chronic shortage or workers and volunteers, as well as to gain skills and maturity and networks across social divides.

We are preparing to launch our marketing for the first programme and so we need the right logo for the programme, which we will use on all our communications both online and on paper.

Mi piace

The logo must include 'The Challenge'.  It must fit with our brand guidelines (see below) and must be able to appeal to young people today as well as in ten years time.

Brand Guidelines

Market positioning
The Challenge enables young people to do more and be more. The Challenge is an adventure and personal fulfilment programme that creates active citizens who will pass on their new skills to the wider community around them

Consumer Insight
Participants: They are experience collectors and potential leaders. These are the young people who ask, “Why?”. Our challenge is to engage, challenge and inspire them

Parents: These seeks reassurance in the value of The Challenge experience. They want to know that the organisation that their children are going away with are reliable and professional.

Customer Promise
The Challenge is like a reality based computer game which sets up levels of adventure, achievement and reward. Yet unlike in the virtual world, experience of The Challenge will change people’s lives.

Brand values
Empowerment – personal responsibility, involving to all
Adventure – provoke, push, reward
Change – momentum, ripple effects
Optimism – pioneering, creating positive future

Brand personality
Provocative - throws down the gauntlet & asks, “What have you done to make yourself more interesting today?”
Professional – large scale, a national experience that values kids’ welfare, experienced, confident, shows corporate humility, reassuring
Emphatic – Everybody faces challenges, not everybody steps up to them. Do, not say.

Non voglio

- Anything too achingly hip - this needs to appeal in ten years time as well as today
- Anything kitsch
- Anything too macho (this needs to appeal to girls too)
- Anything fluffy and caring (we want young people to sign up who aren't initially attracted to making a difference, but are attracted by being challenged)

Pacchetto personalizzato

690 US$

Funzioni gratuite

  • Contest aperto
  • Contest veloce (fast track)

Consegnabili

AI
EPS
PDF
PNG
JPG

Abbiamo trovato dei contest simili che potrebbero interessarti

299 US$
Texas based clothing boutique. We sell sassy clothing with a lot of southern flare. Target audience is women and youn...
design di Shantall Rueda design di Dasha M. design di Dasha M.
49
entries
18
designer
299 US$
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
design di cynric design di cynric design di MauraNuhiu
147
entries
53
designer
499 US$
We make fresh salads from local & organic ingredients of the highest quality.
design di evermore™ design di evermore™ design di Susan99
94
entries
31
designer
299 US$
by American Dreams
design di Olivine design di Olivine design di Olivine
172
entries
20
designer
299 US$
Professional athletes will retain our services to help them make some of the most important decisions over the course...
design di suketi art.. design di heaven.wr design di gopal lv
154
entries
43
designer
499 US$
Not Trump supporters...
design di aeperi design di aeperi design di elis nawati
16
entries
5
designer

Abbiamo riservato un posto per il tuo contest di logo.

Inizia subito
299 US$
Auto detailing on demand...
design di bentosgatos design di bentosgatos design di bentosgatos
47
entries
15
designer
799 US$
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
design di pyxz design di pyxz design di pyxz
430
entries
106
designer
299 US$
Oilfield related working with oil and gas. Checking H2S, monitor gas levels. Target is oil companies....
design di signe' design di Bits Graphix design di fenix82
42
entries
12
designer
299 US$
The product is a Manicure Ventilation Station that removes dust and chemical vapor at the source. Target Audience is ...
design di doodlerdude design di doodlerdude design di doodlerdude
154
entries
44
designer
199 £
We are a fireworks display company...
design di nugra888 design di borzoid design di papah jahat
36
entries
12
designer
279 €
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design di Dragona99 design di Dragona99 design di Dragona99
189
entries
14
designer