Zapix Photography attends weekend sporting events and takes action shots of the kids. Business cards are handed out to the parents who can visit http://www.zapixphotography.com to order action shots of their child. Later in the season when it is time for team pictures they will remember that Zapix Photography provides those services as well.
My customers are coaches and parents in their late 20's or early 30's who are highly engadged in their childs sporting events. Sometimes known as soccer moms.
Logo should be an elegant, unique, but not overly designed to get this company started on the right track.
Logo design must contain a graphical element
Logo design must convey what the site is about
Logo must NOT be designed around the existing website design.
Logo must contain the ".com" part on the name.
Logo must also look nice when printed in single color or watermark.
My thought is that in a couple years that the name is not as important as the graphical design. Coaches and parents recognize this design and know who it belongs to. Logo will be used on website, tee shirts, flyers, business cards, order forms, etc...