I am the founder of inuka.org, which is the first microfinance peer to peer lending site that is aimed solely at provding capital financing to women in sub-saharan Africa who have small businesses. We are a social enterprise that has both commercial and social aims. Inuka is swahili word meaning 'to rise up' and this matches the aims of inuka.org completely; through our online Peer to Peer lending platform, we aim to connect social investors all over the globe with female owned businesses in sub-saharan Africa and help these women 'rise up' from their current standards of living and promote their economic empowerment through the capital they receive for funding their small businesses.
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We target social investors, people who have a philanthropic leaning and want to make a difference in the dveloping world. This market niche is also internet savvy which means that they are comfortable with making transactions over the internet (i.e investing over the internet). Social investors are people who interesting in investing for good and at the same time making a social impact through their investments.
We need a simple logo that depicts the name of our organisation and the meaning of the word 'inuka' (to rise up) the logo should give a feeling of movement if possible showing something or someone rising up. We dont want a map of Africa in the logo as it is too cliche. Our colours are green, black and grey. These colours can be used in any combination. As we are targetting female owned businesses in teh devloping world we would be ok with a logo that includes a female form although this not should be the overwhelming or core part of the logo. We want you to be as creative as you can be and produce a simple but memorable logo.
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