We expect our strongest market segments to be professional contractors, local homeowners, local business employees and people who spend weekends and evenings at the shopping center.
Our new food cart offers unique combination of advantages that is unmatched by our competitors. Compared to the other fast-casual options, we differentiate ourselves by offering a unique home cooked taste uprooted from the northwestern states of Mexico and southern region of California. We are one of two eateries in a 15 mile radius that offer Mexican food (the other being Chipotle) but we are the only establishment that offers true fast food without the wait like diners. We have an authentic taste passed down from generations, larger side dishes (especially compared to Chipotle down the street) and a stronger focus on local and sustainable ingredients. Our food is also more exciting, less predictable, and as authentic to the true Mexican-American taste than the nearby chain restaurants.
Compared to the traditional fast food of Taco Bell and McDonald’s, there really is just no comparison. Our food is fresh and made with evident love and care, and it costs only a little more than the microwaved patties and frozen fries down the block.
Against the nicer sit-down restaurants, we offer similarly high-quality and professionally crafted food but with the convenience, speed, delightful customer service and lack of pretense that diners clearly have come to prefer. Our food cart is a public gathering spot that gives our consumers the opportunity to eat on the go.