The Brew House
This is a new bar / restaurant concept for the Crowne Plaza Hotel & Suites Landmark, in Shenzhen.
http://www.szlandmark.com.cn/eng/index.htm On the hotel website go to - dining / Café on the 3rd. It is this area that we are giving a new identity to.
The bar / restaurant has its own micro brewery and we are now going to relaunch the area as a bar serving food and meals, but primarily a bar.
The area will still serve breakfast in the morning, and then convert into a bar focusing in on the brewing equipment that is in the restaurant.
We want to attract local office workers and local residents to drink in the bar both at lunch time and during the evening.
We will also market the new area to our hotel residents.
The age profile is likely to be +25 to approx 50 years for the non resident visitors
The mix is 50 / 50 male to female
We need a logo that we will use as our primary sign at the entrance, around the hotel and on our website
It will be used on headed paper and in e-mails and posters
This logo needs to be clear and clean; so in small reproduction it can still be read clearly
The logo needs to be sized to be a bottle label, perhaps oval tall way up "0" so it can be used as a beer font sign and a beer bottle label.
There is no limit on colours, but not too complex so it can be reproduced on say an apron in a stitched logo
There are three different beers that we will brew, you will need to provide a “bottle label” / “beer font logo” for each of them too.
The beer names are – Pilsner / Wheat / Dark ale
“Handcrafted beers” is to appear on the main logo and the 3 beer logos
If you have a look at other brew pubs or micro breweries you will see this approach to a “brand” is common. Many brew pubs work the beer style into the main logo for brand consistency. I did not want to highlight a specific company as I want our own unique design.
The logo is to be English only, Chinese is not required.
Any questions please ask.
Thank you and good luck