My primary target will be business professionals 25 plus, who are health conscious and have limited time to break away from their desk to eat (much less options to choose from for a healthy snack or meal.) I will promote my services to this group as a way to boost output and maximize mental potential /stamina during the day.
My secondary targets will be tourists on island for a few hours to shop, eat and experience Cayman. To this group I will promote the benefits of juicing as well as the importance of supporting local farmers (as I am resourcing all of my produce from the island.)
Additional targets to consider include:
-the ill and those looking to improve their heath by juicing.
-the already health committed / dedicated people who make eating healthy a priority.
There are less that 5 other fresh juice places on the island and none of them have the juicer that I have and thus really only focus on smoothies. My juicer is a twin gear, stainless steel, masticating juicer which provides the maximum juice liquid and maximum nutrient yield. They also don't deliver, so to that regard, I will be first to market with this concept.