GOAL: Play with the letters and the concept to create a great and simple image. The bright colors must be in a black background. We are looking for authentic, cool and interesting font options paired with patterns or abstract imagery to represent togetherness, help and support.
We are looking for original and authentic design. Please think that the brand is looking forward to renew the image of teachers, thinking about them as cool, bright and expert on their field.
WHERE IT WILL BE USED/ THINGS TO NOTE:
Website, social media, support materials (folder, paper, pens, promotional bags and sublimations).
• Not too complex, more simple and relatable. It has to be felt as an invitation to discover the experience the brand gives.
WHAT WE DON'T WANT:
• No formal intention, boring colors or lines.
• No generic icons that don't tie into the product or company.
• No curly fonts or script style (letters joined together)
NOTE: I need the vector files in illustrator one with black background and one that looks great in any background.