About the site: http://www.cardcow.com/
Pretty simple - We sell vintage postcards (and "stock" images of those
Adjectives would be: fun, interesting, historic, retro, vintage,
quirky, offbeat, nostalgic, classic
Ben & Jerry's is more what we're going for. Not western. Less Texas, more Vermont. Think dairy cows, not cattle.
I wasn't too concerned with actually having a postcard in the logo
itself, but it might work. I was more interested in branding the cow
We get a wide variety of customers ranging from serious collectors, to nostalgia buffs & historians, people buying gifts, advertising, graphic artists, etc.
Go for something more fun than serious. It needs to look professional, but not cliché.
The logo needs to have the text "CardCow.com" in it and be easy
to read. The tagline "Vintage Postcards & Collectibles" can probably
be added to any logo, so I'm not too worried about incorporating that.
The end deliverable should be a scalable vector format (Adobe Illustrator preferred).
I'm really not sure about colors - a B&W logo may be fine. I'd
probably stay away from anything too bright or flashy.
I'm open to any design ideas, but some thoughts I had were the following:
1. Something similar to the current logo. I just did that very
quickly several years ago when I launched the site, but a cow
silhouette like that could still look pretty nice. Maybe something a
little more "angular" like the white apes logo you did.
2. Something a little more cartoon-ish. Still a side profile of a
cow, but with its head turned grinning at you. I'm thinking something
like the Dead Milkmen, but more refined.
3. A more "round" logo - with just a cow's head/snout looking at you.
I really like this picture:
I think you could probably do some rounded text for a circular logo
around a cool cow head graphic that might look good.