Come Susan LNSCT ha cominciato il suo viaggio per il design di logo
Lower North Shore Community Transport Inc
Lower North Shore Community Transport is a non-profit community based organisation that provides transport services to the local community and mainly to elderly people and people with disabilities. We are in the process of totally changing how we operate and need a new image that is eye catching and will get people noticing us. We are looking for a new logo that will go on our buses, cars, brochures, website and anywhere else we can put it. The organisation has been around for about 17 years but we need a totally new look that goes with our new structure, new customer service system and new enthusiasm for promoting our transport service throughout the region. We are based on the lower north shore of Sydney, Australia and one of the icons that is associated with our geographic areas is the Sydney Harbour Bridge . The image we are trying to portray is that of a caring, professional, modern organisation that's moving and looking forwards.
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Our new image is for a whole new market but we also want to wake up the people who should know about us and to start everyone really thinking of our service as an option. Although we are a transport service we are about people and community. We want people to know when they use our service they will be in safe hands.
We need a new look. We need a logo that will be going on our buses and cars, website and brochures. We want to grab people's attention, not just the attention of our current service users - mainly elderly people and people with disabilities - but also local businesses, politicians, and anyone else in the local community. We have a brand that has to be incorporated into our name and the colours in the brand are the colours that we want to use in our logo. A draft of the brand is attached. Our logo will need to go around this brand - either above or below or both. The logo can't go beside the brand as this will make it too long. We also need to be careful not to go too high or low. We want something original not generic. Other places to see what has been done with the brand is on the Easy Transport website http://www.easytransport.org.au and also the Community Transport Organisation website http://www.cto.org.au