Design comps on white! No fades!
1) Logo mark. (similar to Twitter.com’s bird icon. similar to Facebook’s ‘f’ icon, or their ‘like’ thumbs up icon)
2) Word mark. (similar to Twitter.com’s word logo of simply ‘twitter.com’. Similar to Facebook’s “facebook” word — the colors/borders)
3) Icons (PNG format w/transparency)
3a) 16×16 favicon [similar in gradient complexity/smoothness as Twitter.com and Facebook.com; likely hand-done upon selection of our primary logo design, rather than scaled down] 3b) 48×48 [used as the icon in Google Chrome, as an extension] 3c) 128×128 [used in Google Chrome download store]
4) “Favorite” button (similar in simplicity to Facebook’s “Like” button; but brandable as our own)
50-60px wide, 20px high. (The width can be more, but height must be 20px exactly)
— Use case: This will be used on Publisher websites (blogs like http://www.techcrunch.com).
Possibly show user's 20x20 avatar in button design.
5) “Favorite” button with horizontal # of favorites that exist (similar to the ones in the attached screenshot). This is the #4 button above, but with a comment box that shows the # of other people that have favorited the item.
— Use case: Publisher websites (blogs like http://www.techcrunch.com).
5a) “Favorite” button with vertical # of favorites that exist (the # is above the button).
— Use case: Publisher websites (typically at bottom of a blog post; or side)