The logo will be used on our stationary and website.
Design an up-to-date logo which is simple, stylish and not too detailed. Black&white and 1 colour is probably enough, but if you think we should use more colours that’s OK. We prefer no clip art in the logo, but realize that the logo might benefit from some very stylized clip art in it.
See http://www.lcr.nl for our present day logo. Don’t let the look of the website and logo influence your design, we want to radically change the look of the site as well!
Key points we would like the logo to have/convey:
-THE national agency/authority
-medical health (vaccinations, prevention)
Key points we would NOT like the logo to have:
-not resembling that of a travel agency, a hospital or a consumer's website
-not too many details and colours
Important: we are not sure about having the letters LCR in the logo. If you feel your design benefits from having LCR in it, e.g. for recognisability, we certainly welcome that, and it won’t be a reason to dismiss your design. It might even be a reason to pick it. In the end, we are looking for the most appealing logo, whether it has LCR in it or not.
We would like to have the logo in vector (scalable) format, CMYK (e.g. .ai) and .psd and .jpg format.