We really don't need a fancy icon but would rather have the primary focus be on the name itself. Thanks for your work ahead of time. :-)
- Focus on the name with a strong, distinct font- Bread line is sandwich style, healthy, organic, whole grain, all-natural- Want something sophisticated, classic, timeless - we want it to say "adult" sandwich bread rather than "kid" sandwich bread- If you have any icon at all, try to cleverly incorporate it into the name but make sure the name is the star. For any icons you can think whole grain style, sandwich bread, sliced as a loaf or as a sandwich - Make it ready for spot colors, not processed (don't shade and worry about 3D) and needs to transfer well to black and white of course- It's not necessary but it MAY be better if this logo has a sort of "framed in" look (i.e., an oval or rectangle border around the logo) as it will sometimes be incorporated with a forthcoming illustration of the founder. We do not yet have that picture or illustration. - Spelling is "NatureBake" one word - lower or upper case is whatever you want but the "N" and "B" should stand out of course- You can, but it's not necessary to have the "Established 1955" phrase in there.
- Something uninspired- We don't like the current logo. This does NOT mean we don't want bread or wheat in the logo but it doesn't mean we do - it just means we don't like the CURRENT logo - be FRESH- Dated looking- Do not portray white bread