The initial target market is mothers of pre- and elementary school-aged children but the service is expected to haev broader appeal over time (don't limit the appeal with an over-the-top feminine design.)
- Must incorporate the word "neighborex" (capitalised as noted) to the right of the logo.
- Should be able to stand alone from the word "neighborex", too
- Would like the logo to incorporate the color "lavender".
- Would like the logo to use 2 - 3 colors without being busy
- Should be reproducible in a single color without losing it's effect
- The word "neighborex" may be split into two separately shaded pieces "neighbor" and "ex" but there shouldn't be a break or punctuation other than the different coloration.
- Font for "neighborex" must be a generally available web font.
- Should be "fun" but not like a circus. (make any sense?)
- Don't want it to look "corporate" but it should look professional.
- Avoid saturated colors.
- Avoid anything that looks like clip art
- Avoid the use of a person's hand in the imagery
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