We are looking for a logo that is global in nature, can convey our brand to different cultures around the world and be able to work well with a new website, stationary/business cards, PowerPoint templates etc. It needs to be powerful and bold, yet simple and memorable.
Although our solutions are next generation in nature and delivered through a Software as a Service business model, we don't want anything technical or futuristic for a logo. We want simple shapes and few colors.
We'd like to see the logo and brand name together as well as apart, so the logo needs to stand on its own.
The core concepts that you can draw from, in terms of their meaning, for visual affects are:
4. Collective Intelligence
Although we used the word Navigation in the current solution, we are not so sure that using that concept in the logo would make sense as we don't want people to think we have anything to do with physical navigation (i.e. TomTom etc.).
We have attached two user personas for you to review, that represent two target user groups we are currently engaging with.
Be creative, be innovative and wow us with your imagination!