I am the project coordinator for an online marketing company....and we are developing a site with limitless potential because of its untapped market niche.
I can't get too into the functionality details of the site, but I can tell you about the personality of the company. We're a small, young, energetic team and our entire drive is aimed on creating more fun in this world.
So of course, the site we are building focuses on a functionality that will add a ton of fun to peoples lives and the logo needs to reflect that. We want it to be loud, energetic, upbeat, fun, positive, optimistic, and of course, really stand out!
The site and its corresponding apple apps are going to be new to the world, and so we need the logo to really portray the functionality and value that the website service can add to their lives.
Technologically savvy, fun people.
The site is a service to internet/iphone/ipad users to share with their friends, and so our audience is people who use these mediums to socialize.
I know this does not narrow the field down, but our audience can literally be anyone who uses the computer, has an iphone or an ipad, and sees the benefit of the site. Any age, any sex, anywhere in the world.
We are looking for a logo to represent our new online website and its corresponding apple applications.
The website name is WAKE UUUP!
The website slogan is either "get your friends to get you up," or "a friendly wake up." (use either, both individually or none in your mockups)
The 3 U's in the title are to represent someone yelling at you. Not just "wake up," but a loud "WAKE UUUP!"
Use the exclamation after the 'p' in the logo.
Things to avoid:
-nothing too elegant
-no stock images
Things to incorporate:
-vibrant colors (make it work well with the attached photo of the color scheme of website)
-modern, neat, clean
-make it stand out
-make it loud
-make it explain the purpose of the website...friends waking you up through personal video. So try to make it explain that your friends face could be the first thing yelling at you in the morning to get up, and that this is done on your laptop screen or iphone. - by any way you think.
-it is an alarm service with your best friends as personal concierges giving you a wake up call in a video format.
-does not necessarily need imagery, whatever works.
The files we require:
-Print file format - .ai (CMYK)
-Web file format - .jpg and layered .psd (RGB)
Have some fun with it!
Simple, unique, and gets the point across!