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• Anyone who rents a car – online or otherwise
• Travellers, holidaymakers and the travel industry are core demographics for us, so our logo must be professional but not too sterile – it’s about a SMART and FUN service.
• 25 – elderly
• Even mix of gender, demographics
We want a web 2.0 logo with the following components:
• A simple graphic
o (Either relative to the text component of the logo (e.g. StumbleUpon) or integrated (YouTube).
• The text ‘VroomVroomVroom’
o Exactly as it appears here – one line, capital V’s, all one word.
o The end of the url (.com.au) must be designed so the logo can be shown with or without it
o it should be in a different style to the logo but should complement it (eg. wotif.com)
We must be able to present the logo elements in the following combinations:
• Graphic + VroomVroomVroom
• Graphic only
• VroomVroomVroom only