As we said, we need something classy, cool, timeless, and subtle.
Although we are promoting the fact it's Australian jewellery, most of our clients are Australian, so we do not want to make a big deal of this in the logo. No flags or corny Australian imagery please.
This is particularly important --> the logo must not compete with the product. At the end of the day, the brand only supports the product, we are after an element subtly in your design. When you go to a product page, the first thing we want to client to look at is the product, then the logo.
We need class. We want to compete with the top jewellers online. If you look at most of the top jewellers, or even fashion labels, their logos are timeless and classy, we are after this too.
Saying that, we brand ourselves on creativity and "finding something different" at Makers Mark. We need this message to come through in your logo.
This logo redesign contest will be followed by a website redesign contest, based mainly on your logo! SO feel free to integrate a new colour / colours into your design. Your colour choice is important to the message of our logo.
Looking forward to seeing your work, please don't hesitate to ask any questions!