My company, http://www.PigeonForge.com, needs a new logo! http://www.PigeonForge.com is an online vacation planning website that visitors to our city, Pigeon Forge, Tennessee use to plan their vacations. Pigeon Forge is a resort town located in the heart of the Great Smoky Mountains. It's a real family destination. We get over 11 million visitors per year to the city! They come to shop, hike, see shows, get married, stay in a cabin, go to shows. etc.
Our site blends advertising of cabin, hotels, activities, etc. with original content so visitors can plan their vacations and create lasting memories.
Our target audience is two fold. Number 1 - the visitor. Visitors planning their vacations thru our website, http://www.PigeonForge.com. Our visitors range from families with small children to seniors. Since it's the moms who really plan and book the vacations, we need to target them. Also, the kids ages 10 -20. They are the ones that tell mom what they want to do and where they want to go!!
Secondly, advertisers - those businesses that advertise on my website. Cabins, chalets, hotels, shops, restaurants, theaters, etc.