I am a wedding and portrait photographer with a bachelor's degree from NYU in fine art photography. I have only been shooting weddings for five years, with the majority of my background in editorial and lifestyle. My work has been published nationally and my style is influenced by my education in both photography and art history. I have a classic, European sensibility (lived in Spain for three years), but am also modern and fashion-forward.
I want to shift my role in the wedding and portrait industry from competitor and "one of many" to that of industry expert, educator and mentor, and in doing so unveil a completely new brand identity.
I will soon be offering workshops, downloadable e-books, etc. so need an identity that is less wedding-ish and more design-ish. It should have gravitas and authority but also a flourish that is a nod to my appreciation for excellent graphic design.
My primary target market is other photographers (both aspiring and established) mostly women, between the ages of 20-50. They are extremely discerning about graphic design and love things that are beautiful, bold, and innovative. They read PDN, Aperture, Rangefinder and Professional Photographer Magazines. They know good logos and good brands.
My secondary market is wedding blog and magazine editors who are females between the ages of 20-35, also very discerning about design.
My tertiary market is the 20-35 year-old well-educated bridal consumer who is shopping for a wedding photographer. She loves Anthropologie, Boden, IKEA and Pottery Barn. She wants her wedding to be different and creative and her photographer to be in sync with her and her brands (above).
My identity needs to appeal to both industry professionals and the visually discerning customers that will feed in from these original online sources.
I am not afraid of something extremely simple, in fact would welcome it.
**What I really need is an icon, since I know I want to use a simple, sans serif font for my name. It's the symbol that I need your help with. No cameras, film strips or eyes, please!
beware of this! here's a funny observation of the cliche of photographers' logos:
A few fonts that I would like to AVOID, please:
designs and identities that I like:
sarahrhoads.com (for innovation, boldness, & use of Helvetica)
http://www.jeremylawsonphotography.com/blog.cfm -- I love the bold, high-contrast look of his identity. It's a little too rock-and-roll for me somehow, but it made me stop in my tracks the first time I saw it.
styles that don't work for me:
frilly, girly, cutesy, emo/etsy-ish looking
things that look like scrapbook pages
no pink or Tiffany blue
favorite logos of colleagues are attached
You can see my current logo and style of photography at:
Thanks for taking time to read this -- I can't wait to see your designs!
**I have given lots of additional notes in the comments section below the current contest**