This is my course description...
The PT Practice Owner Gold Mine:
A Sales, Negotiation, and Marketing 1 Day Crash Course – with Biagio Mazza, PT
Do any of the following describe you:
Frustrated about having to “sell” to referral sources?
Tired of POPTs taking over, while offering sub-par care?
Annoyed that patients or referral sources don’t see the difference in PT practices?
Anxious when you come face to face with a potential “buyer”?
Irritated that you didn't go to school for THIS?
Like it or not, you are in sales.
In fact, at least 40 percent of your day is spent selling.
Think about the encounters you experience over your day—kids, spouses, patients, co-workers, neighbors…
Why not have a system in mind to help navigate all your day to day interactions?
This Full-Day Course Gives You:
A Communication Framework to create ethical influence over everyone you chose to do business with.
A Solid Strategy to avoid cold calling and build a network of diverse referrals, even when a “gate keeper” is in your way.
Validated Negotiation Skills to assist in the creation of a “win/win” perception, while you get exactly what you want.
Proven Marketing Tactics that allow you to stop focusing your attention on physician referrals.
Course Work Includes:
Introduction to Sales and Negotiation for the PT
Rock Solid 7 Step Sales System
Prospecting and Turning Gate Keepers into Allies
Advanced Negotiation Strategy
Marketing Tools and Rock-Solid Choices