1. The logo can either be typographic or include a small graphic.
2. Typeface must be san-serif. I love Helvetica, but you don't have to use it.
3. We chose the name Live Happy Marketing because we are positive and happy people and we want our clients to feel good about our partnership with them.
Graphics - In the past, we have used palm trees/beach scenes to depict our outlook on business, and we have also used "Apple-computer-like" graphics.
We like clean, contemporary designs that still speak to the conservative businesses that use our services.
4. Formats needed:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
5. What to avoid:
No off-the-shelf clip art