PostPro is a mobile APP that will democratize the advertising industry by reducing the cost of influencing marketing to less than half of the current standards.
Big influencers cost a lot! But there are thousands of "inspirators" that do not even know they are that can be activated at almost zero cost.
Whenever sharing on INSTAGRAM relevant usage experience content and tagging a brand or company included in the program, end users will automatically start gaining rewards (directly connected to the performances of their post).
Companies on the other side (not only big brands, but especially small-medium businesses) could leverage local inspirators to spread the word about their business around at a very affordable price (by providing credit to spend in their own shops instead of cash and thus automatically re-bringing clients in). In addition to it, the risk of badly investing advertising money is now zero: if the post will not be as successful as expected, the relative cost will go down accordingly.
18 to 30 years old, urban, modern, very active in social networks. Passionate by nature, they love to share moments of their lives with both their peers and the world. Like to stand out without being arrogant.
Their core needs related to PostPro App are the following:
- To share my lifestyle (enjoying sharing what they love: their family, their friends, their travels, their passions!)
- To feel like a PRO (being fairly rewarded for the value they add to a brand or company, like big influencers but in a smaller scale)
- To set "the new cool" (setting trends, having an impact on which places will become popular)