Our current site was a template and the logo was built in a hurry. We are now about to move into our launch phase after a 3 month pre-launch that proved our model. We need a logo that represents our powerful and authentic approach in this industry.
Please don't use the current look of the logo or the site as any kind of a guide for what we want for the new logo or the color scheme. http://www.savingssociety.com/move
The appeal must be broad and work well for both men and women.
The website color pallete we will most likely use is the following:
Color Scheme with #990033 #669900 #0099FF #0033CC
The logo should compliment and/or make use of these colors as the designer sees fit.
Color is important but consider how this will look in grey-scale and as a white vinyl die cut applied to the back window of an automobile. We're thinking a horizontal aspect would work best, but we are open to suggestions and ultimately will want to have the various elements kept seperate so we have the option of repurposing those elements for various applications.
Ultimately we need the final product in a scalable format for use in multiple environments. SVG would be ideal, both high-res and low-res.
We look forward to seeing your designs!