We would like you to create a very powerful Coat of Arms. Please design this with a black or dark golden/honey background in mind. Keep the logo in one color only please - preferably white, silver or gold.
The guidelines below:
1.Logo to exceed the highest standards of written and visual presentation in all print and digital media. AVOID at all costs any reference to a bottle or a glass.
2. The name of THE DISTINCT WHISKEY COMPANY and our slogan must sit under the Coat of Arms. Font should be simple and in CAPS only but we like the Trajan font. But please experiment.
3. The letters of DWC must be used within the logo.
4. Incorporate a lion within the logo - but not a growling lion. More Peugot lion like. No Clip Art or Stock photos please.
5. It must represent the following:
a. Sophistication but a minimalist feel - so not too complicated as it has to look clear on a business card.
b. Wealth and Power without the bling (Avoid the cartoon look)
c. Centuries of family TRADITION
d. Elegance, World Class but not childish (remember to respect our demographic)
6. The Logo MUST look very Corporate
We thank you very much in advance.