We would like for the logo to be somewhat simple and clean, potentially text based - something that can easily be printed, embroidered or stamped. A logo that is solid as opposed to flowing will work best for our product lines and customers.
Emphasis would be on PROfessional and SPECification. We are aiming to attract professional management companies to our top of the line brands and products.
As mentioned above, it is important that this logo is able to represent different areas of expertise while still retaining an immediately recognizable and attractive look. For each of the different areas we may use either a different colour, symbol, or perhaps just simple text. This particular aspect is open to suggestion!
Our colour preferences include reds, black, white, and greys (to keep connected to our main company). Any colour or shade of these is open to be used as a majority or highlight.