The ANT Group
I am an architect and technologist starting a new type of architectural design firm that specializes in architecture AND new design technologies. The full firm name is "The Architecture and New Technologies Group, Inc." We will be going by "The ANT Group" or simply "ANT". The firm will be basing its culture (if that is possible) on a few books (The Art of Innovation by Tom Kelley and REWORK by 37signals). I like their new approach to companies, culture and open thought process. The firm will have a core of designers and technologists and associate with others in a group sourcing type manner. We will be implementing BIM, Augmented Reality, Immersive Environments, 3D Rapid Prototyping/CNC/Pre-Fabrication, Telepresence, Mobile and Cloud Computing, Laser Scanning, Touch and Multi-Touch, Stylus (Wacom) and Tablets (on and on) into the design and construction industries. Additional info/questions - firstname.lastname@example.org
We will be targeting owners, developers, other architectural firms (to consult with on technology), hardware and software vendors, as well as individuals looking for more information on design technologies. This will be in new markets as well as the existing. We are out to prove that technology can enhance the AEC (architecture, engineering and construction) industry by streamlining the process with efficient use of technological tools. This logo will be on all marketing material, drawings, swag, and all presentations giving by the firm members at various technology conferences.
I am looking for a logo that also contains an *icon*, an ant of some sort. Must be professional, contemporary, and convey serious, innovative high design firm. Must be distinctive and simple. All the current ideas to date have had a profile of an ant or ant head. The logo/icon should be clean/contemporary and individualized! Totally open to color but no reds or blacks, I do not want to be too literal. I would like the designers to take some liberties with their interpretation of an ant, could be simple brush strokes or straight profile single color. Could tie in with the company name "The ANT Group" or not. The fonts are wide open as well. Would like the font selection to be readily available Windows font *if possible*. Open to font interpretations as the logo could be an image file wherever it is use. Logo and icon should fit in a square.
What has NOT worked is literal ants with hair, fangs etc., ants building the logo, holding up letters, and aggressive looking. No cartoons. This ant needs to be approachable. I am hesitant to post the previous logo designs as I do not want any pre-conceived notions to interfere with the creativity I expect. I may post later if it helps inspire... PLEASE FEEL FREE TO CREATE AND INTERPRET!!! I like Apple, Nike, MSN butterfly, Puma, VW, Audi, A&E logos.