Looking for logo to represent our company & is a combination of both an icon & company name ("Living Realty, LLC"), & includes our Tag Line: "Welcome Home". (Note: the “LLC” in name should be as inconspicuous as possible.)
Logo & symbol should represent warmth/hospitality with a modern feel. The logo/icon should give the feeling of "Welcome Home" even before the viewer reads the tagline.
Most important is the ability to convey warmth, community, family, energy, hospitality, and professionalism.
Absolutely wish to avoid the stodgy, dated, 2-dimensional feel of most real estate companies (Century 21, ERA, Prudential, and Remax).
Colors: red, black, and gold. Many marketing pieces will tie back to the parent company, Keller Williams, so the red should stay in the same family as the KW red (found at http://www.kw.com), but possibly more vivid.
Feel free to experiment with the icon. No stock images/clip art.
Logo will go on yard signs, business cards, marketing collateral, web site, letterhead, apparel, etc so will need to be designed to fit accordingly & resize easily. Special note: As the logo will be used on signs placed in the yards, it needs to be recognizable from a distance.