We are a rapidly growing UK-based maintenance company. We work for local government and social housing organisations to provide a maintenance service to their residential properties.
Sample logos attached are of clients or competitors to give an idea of the marketplace. So take inspiration for these, but do not copy (or even remotely copy!)
REALLY IMPORTANT... I don't want multiple colours (eg. red AND green AND blue) I want light blue, medium blue, dark blue etc. Not necessarily blue, any colour palette really. Please see the sample logos for an idea of what I am after. These are real trading entities so please do not copy their logos.
Our target audience are from 2 distinct groups, The first group being the housing associations (social landlords) and local governments who pay us, and the second being the residents who we work with. The image being created must be friendly, warm, and not too clinical; suggesting a friendly, customer focused business.
I have uploaded the 'your benefits are changing' logo which has been widely used by our client base to convey a message to residents. This sort of branding is widely used in our sector.