We hope for our logo to convey the following emotions:
I. Global Focus-Easy to understand across cultures & segments
II. Stewardship, trustworthiness, wisdom
IV. Compassion, kindness, community
V. Sense of belonging.
VI. A brand that one can wear.
Broad Segmentation Profile
• Y and Z generation
• Culturally and sociologically aware
• Social media savvy
• Middle to upper middle class
Note that long term WideAwake.org aspires to address a very broad segment in the United States and other developed countries population. Initially however, there will be a strong marketing focus on US with offline marketing taking place in major metropolitan areas. Key offline projects include:
• Educational Institutions ranging from K to college
• Small liberal churches
• Social planners/Events (fundraising during wedding or family reunions)