Rebranding La Casa de los Cuadros

La Casa de los Cuadros

http://www.lacasadeloscuadros.com

We are a spanish franchise which is starting now to expand. Our company is focused on decorating, specially on frames and pictures. Our unique selling proposition is the quality. Our prices are more expensive than other similar business because of the quality and handmade products.

The experience gained over the past 50 years has shown us how important is to focus on detail and to make things right. We are very perfectionist about our final products.

There are three guidelines that can describe our compromise towards the products we are selling: Technique, High-quality and Avant-garde.

Indeed, we seek to achieve excellent results getting specialized in the latest decorative trends.

In our shops, you can customize and personalize your picture frame, buy paintings, prints, lithographs, ovals, mirrors, photo frames, picture frames, etc.
However we have very good quality and also luxury products, there is an extended range of affordable high-quality products.

We provide to our customers advice services since most of the people are not aware of the different techniques, trends and possibilities there are in the market.

Our target is everyone who wants to buy frames, pictures, change home decoration, or make a present.
They are usually interested in art, decoration, trends... and are willing to pay a little bit more for a new design or a quality work.
This people want to buy the latest decoration trends, they like modern styles, but look for the perfect combination of trendy and expertise, since they know that our business has more than 50 years.

Logo.

We have a logo that looks a little bit old to us. Our business has been growing along these last 50 years, and we would like to upgrade and modernize our image. We want the logo looks like we are: modern, careful with work, expert, and also experienced and passionate for this job.

The works presented must be a mix between expertise (50 years working), modern style, and luxury but affordable.

I attach an image of the logo that we want to upgrade.