Paperclip Law Corporation
Paperclip Law Corporation is not your typical law firm and doesn’t want to be. With offices in North Vancouver, British Columbia, it is a boutique for practical business and personal legal advice and solutions, dedicated to providing its clients with the attentive, adaptable and approachable support they deserve when they need it. Finally, a law firm who believes in keeping it simple. Phew!
Our values? Refreshing. Reachable. Reliable. Resourceful. And with personality. We believe in speaking the same language as our clients (not Shakespearan) and using technology to improve the efficiency of delivering services to them. We believe in applying our legal knowledge and experience to simplify the law world into something that our clients understand. A “cut the crap” and down-to-earth, progressive yet professional firm that clients trust. We strive to change the way legal services are delivered and to bust the law jokes and myths all the way to the top.
We want to deliver the reliability, professionalism and quality of traditional legal services minus the intimidation, minus the hidden costs, minus the after-taste of seeing a lawyer. We want to ensure that our clients get what they need, with personable and understanding customer service.
Paperclip Law specializes in the areas of business law, real estate and wills and probate. We create customized and cost-effective bundles for our clients whether they are nervous about buying their first home, entrepreneurs who are busy starting their next venture, or families focussed on planning for their children or grandchildren.
Because of the diversity in the areas of law, each area is targetting a different group of people - from conservative accountants, to ageing seniors to young couples buying their first home. In business law, we are attracting entrepreurs and business owners. In real estate, we are attracting real estate agents, insurance brokers and mortgage brokers who will refer their clients of any age and life stage. In wills and probates, we are attracting families of all sizes and ages, but most particularly children of elderly parents as they are often part of a young and growing family as well as caring for their elderly parents.
The brand should attract and keep clients who already understand the brand, but not intimidate our usually conservative referral sources, such as accountants. Our name is alraedy different from the "Blah & Blah" model, so the brand needs to strongly reflect confidence, professionalism and trust - values that people look for in choosing a law firm to join their team.
Paperclip Law Corporation needs a logo that reflects its brand that will stand the test of time. In addition, the logo needs to be recognizable, universal, gender-neutral, and reflects our new perspective on legal services. It should say, we're: practical and cost effective, efficient, personable, approachable, enthusiastic, clean and simple yet professional, competent and confident. A paperclip is a small, useful tool that everyone is familiar with. It keeps things organized and holds things together. All of which reflect the brand and will become the standard for how legal services are delivered in the future.
This logo will appear on letterhead, envelopes, greeting cards, binders, website and social media tools so it needs to be adaptable to traditional and current marketing tools.
1. Not child-like and silly - no animals, cartoons,
2. Gender-neutral - no pink, purple, flowers or leaves
3. Font should be clear, bold and easy to read but not boring - no Times New Roman, Arial or cursive
4. Hate: Campbell Froh May & Rice LLP, Vancouver, BC
5. Better: Ellis Business Lawyers, Vancouver, BC
6. No stock images or clip art in the logo, if possible
7. Incorporate "Law Corporation" or "Law Corp" in logo if possible
Design should include a simple image which can be used with or without the company name. The final design should include the Corporation with stylized font but the image portion should also be able to stand on its own.
We're excited to see our brand come alive!