We need a logo to represent our new fashion label but nothing literal. We are infinitely open to your ideas - you're the experts.
Logo styles we're interested in:
-Wordmark - preferably all capitals unless the font in lower case looks sweet.
-Letterform mark - capital RV, e.g., a kind of stamp/seal is appealing
-Pictorial mark - need your help with devising something interesting, e.g., a cartoon knife (combines the tough with the soft) or see the Turbo Recordings credit card attached image.
Stay away from cute. No stock photos, clipart or cheesy fonts.
Colour potential: black, red, white, purple, orange, grey, hot pink, fluorescent orange
Combinations include clashing colours + black/grey, e.g., black + hot pink + red or fluoro orange; black + grey + purple + orange, etc.
If the font is graphic enough, it may not be necessary to use colour (just black/dark - see attached FONTS document). Definitely NOT: Green, Blue
The logo will be used on the web, in print and for sew-in garment labels., therefore we will need easily compatible formats like:
-print file format - .ai (CMYK)
-web file format - .jpg and layered .psd (RGB)
Attached are clothing, fonts and logos we are attracted to. Take special note of the REVOLVER logo and the Turbo Recordings credit card image. VERY COOL.