The current logo is dated and not very fresh. The company is an old, family business that is undergoing a revamp and update. They want to take their business forward into the next era and attract new, influential clients.
Their products are high quality and top of the range.
They want to attract new customers while still conveying the quality, service and levels of reassurance that they have built up over generations.
I have attached the brief that I used to get an outline of what it is they want.
They want to see lots of variations, but I will make this a blind contest because I know how sentimental some of you are out there.
I will provide ongoing, practically real-time feedback to designers and won't waste anybody's time.
This prize is guaranteed. Also needed, based on the winner, are:
1) Website design (without coding)
2) Business stationery
3) Email banner
4) Presentation collateral
All of which will be offered and negotiated with the winner.
THE CROWN HAS BEEN IDENTIFIED AS A CRUCIAL ELEMENT OF THIS DESIGN.
ALL DESIGNS SHOULD SHOW ADEQUATE LEVELS OF INTERPRETATION AND CREATIVE APPLICATION. NO, NO, NO TRANJAN PRO FONTS TO BE USED OR I WILL DISQUALIFY YOU!!! BE WARNED.
MOST IMPORTANTLY! THERE IS A LIMITED TIME-FRAME ON THIS PROJECT. I NEED AS MANY DESIGNS AS SOON AS POSSIBLE IF YOU ARE TO BE CONSIDERED.
DESIGNERS ARE ENCOURAGED TO SUBMIT MORE THAN ONE DESIGN.