Truck Floor Mat Store
I'm starting an online store that will sell custom-made floor mats for trucks. These are high-end custom-made floor mats that appeal to people with high-end trucks and SUVs, and the logo has to convey that concept to my target audience at a glance, using the name of the store, and, optionally, a separate graphic element.
Single American men, aged 18-50 (tending towards the 35 and older end of the range), who are college educated, and have an income from USD $30,000 - $100,000 / year (tending towards the high end of that range).
The logo needs to convey the concept, "custom-made floor mats for trucks", with or without a graphic element separate from the copy
The copy to use in the logo is "Truck Floor Mat Store"
If the logo has a graphic element separate from the text, the typeface chosen should be distinctive enough that the copy can be used as a stand-alone logo
The logo must be scalable (so it can be used as an element in a header or in a footer), so the typeface has to be readable at all sizes
The logo must also be reversible (i.e., dark figures on light background to light figures on dark background) and work in greyscale
Example logo concepts that I think would work for this:
Example logo concepts that I don't think would work for this:
Feel free to experiment with colors, but keep in mind that the logo must be reversible and also work in grayscale
The logo must be delivered in the following file formats:
Adobe Illustrator (up to CS5) with "light on dark" and "dark on light" versions
Adobe Photoshop (up to CS5) with "light on dark" and "dark on light" versions, at heights of ~24px and ~72px, with all elements on separate layers