http://www.scienceofmma.com (not currently active)
I am a mixed martial arts fighter that attended the Wharton School of Business. I also studied nutrition, exercise physiology, kinesiology, and skipped finance class to go to Jiu Jitsu practice. I am a thinking fighter, and want to make people realize that with logical thought and practice, they can use intelligence to defeat their opponents. We will be logically breaking down techniques found in the UFC and mixed martial arts fighting to make an instructional video series.
My target audience is anyone at all that wants to learn how to fight, self defense students, competative fighters, people who have been bullied, anyone that wants to use their brain and technique to beat someone's ass.
I don't have requirements other than to include the words "Science of MMA" and to convey a sophisticated or scientific approach to the training. It is up to you how to convey the feel of science or deep thought... Maybe DiVinci's vetruvian man beating someones ass on top of a pile of math equasions. This is obviously a ridiculous example but you get the idea. Convey the concept of intelliget and rational thought applied to real MMA style cage fighting techniques.