The AZ College Solutions process starts with a free class that explains how colleges operate and what they are looking for in prospective students, and provides families a practical guide they can use to become educated shoppers. Subsequent one-on-one consultations help families put a custom plan in place that will effectively maximize financial aid opportunities and reduce family contribution. Services include use of a proprietary college-matching tool and completion of all required college forms.
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Parents of current high school students (students who plan to enroll in an undergraduate institution)
location: suburban, urban residents in United States
household income: at least $50,000 per year (wealthy)
ethnicity: mostly caucasian
education level: bachelor's degree and beyond
ages: 35-65 (mostly baby-boom generation)
most have multiple children in high school
Parents need to see a proven track record when shopping amongst competitors. They look for experience and dependability.
What we are looking for:
-shields and seals (crests and ribbons)
-law firm quality font
-creative use of letters "AZCS" and symbols that represent academia and graduation