I truly want to avoid a cheesy janitor business feel. I understand we are cleaners/janitors and that should be considered when making the logo. But we desire a design that feels modern and clean (franchise like?), something unique but not so unique we could be an office cleaning company or an aerospace engineering company! lol... versatile, timeless, simple, consistent.
Again, are we basically janitors? Yes! And our logo can reflect that to a degree but we are also a company whose dedication to the health and wellness of employees and clients. Our workmanship is of a much higher caliber than any of our competition.
To be viewed as trusted professionals. That our employees aren't just "part-timers" but dedicated professionals. That is what I desire to bring to my clients minds when they see our team wearing the logo on our vehicles and work shirts. Again, I hesitate to say "a franchise feel" because I'm not sure that is helpful.
Also "shine" symbolizes the way in which we stand apart. And just see if anybody is actually reading this… Please do NOT put any leafs 🍃 in the design!
I like the bold simplicity of the logos below (in the attachments) I think this is the direction we desire to go. But if you have alternative ideas please feel free to submit those in addition.