Come Olivier Berthelemy ha cominciato il suo viaggio per il design di logo
I am a pharmacist, currently finishing my studies in a french business school. I am 25, and i am creating a business in the food supplement market. I used to work in pharmaceutical companies, and I learned there the essential rigour to develop health products. I now wish to create a successfull and international company dedicated to health care.
My objective is to combine sciences and business in the best way, through marketing innovative and efficient products.
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The audience is consituted by urban men and women aged 16-34 (mainly women), with medium to high incomes. Concerning Deenox products, the audience is very cautious about the safety, the natural origin, and the efficacy.
The design must inspire 3 things:
It must be a unisex design. It must be very simple (no complicated 3D designs or photos). Maximum 2 colours on a white background.
The spirit of Sanof-aventis logo is appreciated because of its simplicity and its very expressive drawing above the name. GSK logo is also appreciated because it looks like modern.