The reThinkX logo must be modular, so that we can plug anything into where the X is, like we have now with reThinkCali. But reThinkX is also our brand so it needs to be able to stand alone as a logo. We must be able to easily change colors of the logo and add different endings in place of the X (like Cali). Think of it this way: reThink is our brand and X or Cali is our product - i.e. whatever we're asking the crowd to reThink.
While this contest is really only for our logo, we will also be needing a favicon/icon. In fact, please enter our contest in the Icons section, so you can compete in that contest too and win both! Please keep the favicon/icon in mind as you do this logo, and showing us an example is probably a good winning strategy. This will the main icon/symbol for our brand and will be incorporated into other branded graphic elements.
Deliverable is a layered hi-rez PSD.
Not to burst anyone's bubble:
We've seen a lot of proposed logos based on thought-bubbles. We know our name has the word "think" in it, but we're kind-of frothed over with though bubbles. That's doesn't mean a great thought bubble design can't win this contest, but be forewarned that we've seen a lot already so you should feel really strongly that you've got a bubble we can't refuse.
Mock-ups of a few pages of our site are attached including the temporary place-saver logo.