Skjohnston necessitava di un nuovo design di logo e ha lanciato un contest su 99designs.
È stato scelto un vincitore tra 67 design presentati da 17 designer.
St. Matthew's Preschool
This is a preschool in a rural area (suburb of New York City) for children ages 2 through 5. We want the logo to convey that it is a place for young children and full of energy, happiness, movement. Although our students are young children, it is the parents we are trying to attract with eye-catching visuals. The town is a historic one with very traditional architecture (dating back to colonial times!) and the parents are fairly sophisticated.
We want our logo to 1) be more eye catching through use of a graphic with colors and 2) have that graphic make it clear that this is a school for young children. We think a bold, childlike color palette would be attention-getting and help get that message across. We have attached some images for inspiration. The playset image is something we used on a school fundraiser invite. There is an 300 yr old iconic oak tree that is quite famous in our town, so I have attached a couple of images of oak trees (NOT MY PROPERTY) which might be one element to incorporate. (An idea, not a necessity.) Our current logo (also attached) is super stuffy and doesn't indicate that we are a school for young children (hence the name change also!)
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